Become a Partner

Wholesale Coffee Overview

Training & Support

As your coffee partner, we are committed to working with you for your ultimate success. We build long term relationships with our partners and strive to add value to your business wherever we can.

We offer 360 degrees of support, from barista training, coffee education, menu innovation, service flow consultancy, machine sourcing and maintenance as well as ongoing support for whatever challenges you may face.

Based on our experience in the industry, consulting on the openings and general running of hundreds of coffee shops, cafes, restaurants and food service management groups we have developed a range of training plans to suit different types of businesses.

Conscious Sourcing

We believe in full transparency back to farm and we ensure that the producer is rewarded above and beyond market price for the time and energy that goes into growing speciality coffee.

Protecting the environment and local biodiversity is equally important to us. We partner with producers who share the same environmental values, and who demonstrate a commitment to ethical and sustainable practices.

Beyond Coffee

It’s not only fantastic coffee that elevates your customer's experience. We have partnered with complementary brands that share the same quality, ethics and values as Fire & Flow.

We have sourced the best products ‘beyond coffee’ to make it easier for you. We have partnered with Born Wild Tea for high quality artisan loose leaf tea and biodegradable tea pyramids, with Wilfa for quality coffee making appliances, with Loveramics for the most beautiful ceramic cups and saucers and with Hario, ‘the king of glass’, for even more tea and coffee accessories.


When you have great coffee and great support from your partner there is only one thing remaining to ensure you create a leading coffee offer. The equipment you brew on.

We have teamed up with the highest quality and most innovative equipment specialists to offer you equipment that allows you to brew best-in-class espresso all day everyday. Not only this, we have selectively chosen our equipment partners based on their consistency and ease of use, allowing you to master the equipment quickly, and build it into your quality coffee culture.

With all equipment, we offer you the ability to buy outright or to spread the payments out monthly with finance.

Don't just take it from us...

"People make all the difference in a supplier relationship, and the team behind Fire & Flow go above and beyond what you would typically expect. Their knowledge, training expertise and passion for their product stands out above the rest. I cannot recommend them highly enough. If you’re looking for the highest quality, intentionally sourced beans, exceptional service and a company that cares about your shared success, you should make Fire & Flow your next partner.” - Chris, Wild & Wild

"Switching to Fire and Flow is one of the best business decisions I've made! The coffee is phenomenal, the service incomparable and the training provided to me and my staff, excellent. The Fire & Flow team have a bank of coffee knowledge and tips that have been invaluable. The customers love the change and so do I. Thoroughly recommended." - Luke, The Toast Office

"We couldn't be happier with all aspects of our partnership with Fire and Flow and our customers, who thought they had it good before, are now experiencing coffee in a completely new way! Fire & Flow's expertise on working with plant milks has also transformed our steaming and general barista work. Only wish we'd been able to team up with them sooner!" - Ant, Be The Change