Our Mission

What we stand for


 

In a nutshell we are fully focused on sourcing and roasting awesome coffee for you to enjoy whether at home or relaxing in a coffee shop.

We aim to use our experience to inspire others on how to get the best out of speciality coffee, celebrating the quality of the bean and the devoted farmers at source.

However, Fire & Flow and the people behind stand for more than just this…

We are creatives...

Our motto is ‘keep moving forward’ - we encourage new ideas, we are constantly looking at how we can improve and innovate, and we love to collaborate with other amazing people! We like to push the boundaries and in all that we do we aim to elevate the coffee experience.

We build partnerships...

We see ourselves as a coffee partner, not just a coffee supplier. We are driven by creating long lasting and purposeful coffee partnerships. Beyond our great coffee, we are passionate about building our coffee partner community that we are proud to be a part of, working with coffee shops that we love. For us, having a consultancy outlook is key - we’re all about helping you take your coffee game to the next level.

We value ethics and sustainability...

We believe that producing superb speciality coffee goes hand in hand with social and environmental responsibility. We selectively work with skilled, ethically minded producers who pay a good wage and apply sustainable practices in order to protect the environment.

We honour the source...

We take great pride in maintaining the quality of the bean, roasting in small batches to produce delicious, speciality coffee that we absolutely love, and hope you will too.

We take our role in the industry seriously, roasting our carefully sourced beans to perfection, honouring the immense time and effort given by the coffee bean producers. This way we are sure to create a worthy cup of coffee that reflects the beauty and dedication of the source.