Training & Support

A coffee partner, not just a supplier...



At Fire & Flow we don’t want to be just another supplier. We want to be your coffee partner.

From our time in the industry we know what a great coffee partner should look like, and we're really pleased to go that extra mile and offer new levels of support as part of our partnership which will help keep you innovating.

Our business is developed around building long term relationships with our partners. Our focus is your success as we are in this together with a common goal - serving the very best coffee. Along with many other aspects we can help support with:

  • Education and training of baristas
  • Menu design (hot drinks, cold coffee, ice tea etc.)
  • Seasonal drinks ideas and support
  • Coffee/tea cocktails ideas and support
  • Service flow consultation
  • Marketing support
  • Equipment innovations


Training for a coffee culture



Culture is the key to a fantastic coffee offer in any business and we want to help you build that.

We understand the best way to train that not only gets the best out of your team but also your equipment and its impact on the coffee you serve.

We train baristas on the ethics behind the sourcing of the beans, espresso brewing methods, alternative milks, machinery cleaning, multiple drink order tips and service flow best practices to help save time.

We have a range of training programs developed by Fire & Flow co-founder Callum Parsons (2x South West UK Barista champion and 2x UK Barista Championship Finalist) who has consulted on hundreds of coffee shops, fine dining restaurants, hotels, national groups and food service management companies.

We know each important step that needs to be taught to make coffee a real success in the many different businesses that coffee is served in.



Don't just take it from us...



"People make all the difference in a supplier relationship, and the team behind Fire & Flow go above and beyond what you would typically expect. Their knowledge, training expertise and passion for their product stands out above the rest. I cannot recommend them highly enough. If you’re looking for the highest quality, intentionally sourced beans, exceptional service and a company that cares about your shared success, you should make Fire & Flow your next partner.” - Chris, Wild & Wild




"Switching to Fire and Flow is one of the best business decisions I've made! The coffee is phenomenal, the service incomparable and the training provided to me and my staff, excellent. Callum (The Fire & Flow team have) has a bank of coffee knowledge and tips that has been invaluable. The customers love the change and so do I. Thoroughly recommended." - Luke, The Toast Office




"We couldn't be happier with all aspects of our partnership with Fire and Flow and our customers, who thought they had it good before, are now experiencing coffee in a completely new way! Fire & Flow's expertise on working with plant milks has also transformed our steaming and general barista work. Only wish we'd been able to team up with them sooner!" - Ant, Be The Change